OWL INSIGHT
PORTFOLIO
CASE STUDY 1.
One of the most prestigious universities in the world was merging 70+ units into a new structure & creating a new service model.
It was imperative that a new website launch at the same time as the new organization - in six months - with a more user-friendly interface & more accessible resources & services.
IMPROVEMENTS
Harvard branding, perpetual navigation & unified look & feel
Single module to search hundreds of resources
One-stop, searchable access to popular info
like hours, experts, staff directory & events
RESULTS
Complex new site delivered in six months.
Use of resources & services increased.
Sessions, session duration & visitors increased.
Pageviews increased & bounce rate decreased.
CASE STUDY 2.
The identity system for an elite college was inauthentic & failed to represent its unique programs, student life & traditions or distinguish it from competitors.
We created new branding & messaging that unabashedly highlighted its distinctive vision & strengths, & designed new collateral to immediately convey its compelling ethos & elicit engagement.
We made four changes to change the game.
1. Updated look & feel & created modern color palette.
2. Identified three distinctive messaging points.
3. Innovated use of tactile, untreated materials to convey sustainability & encourage interaction.
4. Employed hand lettering & drawing to reflect student creativity & activism.
RESULTS
Launched new website in three months.
New site grew traffic by 50%.
US News ranking jumped 35 spots.
Admit rate dropped to 19%.
Annual Fund set a record.
Won 12 design awards.
CASE STUDY 3.
One of the foremost law schools in the world hoped to raise awareness of one of its initiatives.
Working with a limited budget, our strategy focused on paid & organic social media plus earned media & speaking opportunities to build awareness & drive traffic to their site.
We created a sustained narrative & multiple engagement points by staggering the release of their research & developing a mini-campaign for each release.
We followed the staggered mini-campaigns with a larger push to promote high-level findings & recommendations, incorporating event bookings, a paid social media campaign & earned media.
We created lookalikes to reach new audiences, incorporated popular hashtags to maximize reach & adapted previously used graphics to economize.
RESULTS
12 earned media placements
28% increase in site visits
34% increase in report downloads
4x the average engagement rate
CTR 50% higher than the average
CPC 40% less than the average
Owls are agile.
They have front & back toes that pivot for better grip.
CASE STUDY 4.
Enrollment at a college in a very competitive market suffered for several years. We worked with the new president to grow enrollment quickly & return the school to financial stability.
Our digital-first plan included overhauling its brand & aligning it with the needs & goals of its audience - Generation Z. We identified authentic & compelling messaging, were guided by Gen Z's distinctive communications style & produced new collateral.
Results exceeded goals: 44% increase in enrollment, 46% rise in total net revenue per student & a six-point drop in the discount rate. We received awards for a new website, social media campaigns, design & writing.
Samples coming soon!
Owls are resourceful.
They use nests, tree cavities or burrows left by other animals.
ABOUT
We're a strategic communications shop powered by a visionary viewpoint & animated by change.
We have deep & award-winning experience with sector leaders like Harvard, Columbia & USC.
Amid increased uncertainty & evolving audience needs, we identify new opportunities & advance your impact.
Rooted in best practice, data-driven & ROI-centered, we deliver authentic outcomes aligned with your ambitions.
We’re plug & play, ready to deploy immediately, intermittently or for extended periods.
Our expertise includes high-level deliverables such as strategic guidance, digital development, branding & messaging.
We also excel at tactical efforts like media relations, video production, organic & paid social media & copywriting.